DXP Car Topper | Always Good Company
Always Good Company is a friendly, positive, and approachable design & development firm based in beautiful Seattle, WA. Our award winning bread and butter services include industrial design, branding, and packaging design. We take immense joy in helping companies craft new products and experiences people love to be around and talk about.
industrial design, graphic design, packaging design, seattle, michael kritzer, michael, kritzer, design services, product design, electronics design, wine labels, creative, innovation, innovative, unique design, clever design, always good company, always good co, awarded, best, best industrial design, best packaging
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DXP Car Topper

 

The Domino’s DXP is the world’s first delivery car designed specifically for pizza delivery.

 

With all aspects of the car being being considered, a major design opportunity arose in the car topper. We asked ourselves, “what can be done to make the car topper more special and enhance the delivery experience?”  Are there any other analogies we can draw from – like a taxi?

 

The result is as the DXP Car Topper, the car topper that illuminates “Out For Delivery” when on delivery and turns off when returning. In doing so, the DXP car topper becomes a quintessential piece of Domino’s interactive advertising, going hand in hand with this unique vehicle.

 

To learn more about the DXP, go to: http://www.dominosdxp.com/

Client

CPB | Domino's

Category

CP+B | Domino's