Domino's DXP Car Topper - Always Good Company
Always Good Company is an industrial design, branding, and product company. We aim to design meaningful engagements in the world around us. Our process is rooted in creating both comfort and wonder within everyday life. Our goal is to create products people will love for years and want to share, out of joy.
industrial design, graphic design, packaging design, seattle, michael kritzer, michael, kritzer, design services, product design, electronics design, wine labels, creative, innovation, innovative, unique design, clever design, always good company, always good co
single,single-portfolio_page,postid-21711,ajax_updown_fade,page_not_loaded,,select-theme-ver-3.2.1,vertical_menu_enabled, vertical_menu_transparency vertical_menu_transparency_on,paspartu_enabled,wpb-js-composer js-comp-ver-4.12,vc_responsive

Domino’s DXP Car Topper

Pizza car toppers are designed to fit almost all rooflines, which invariably causes the design to to feel separate and awkward from the car. This is not the case for the Domino’s DXP, the first car specifically designed for pizza delivery.

For the Domino’s DXP, CP+B and Domino’s wanted to make a car topper that mated with the Sonic’s roofline. In addition, they wanted to add functionality to the topper that would enhance the delivery experience.

Always Good Company came on-board to help design, refine, and fit the car topper to the DXP. We also worked with the team to create the ‘Taxi’ out “Out For Delivery” lighting that turns on when the driver is on delivery and off on the return.

The result is a form fitting topper that fits with the overall aesthetic of the DXP and helps add a further social engagement to the delivery experience.


CPB | Domino's


Industrial Design


CP+B | Domino's