Designed to look like a matchbook, flame by BK – the body spray with a “hint of flame-broiled meat” – became the must have Holiday gift of 2008. With its packaging, integrated campaign, and fragrance designed in less than 2 months, Flame sold out in 2 days and was featured on Today, Late Night, and the Tonight Show. To learn more about Flame, check out the video below.
One Show Bronze
Cannes Promo Lions Shortlist