Flame - Always Good Company
Always Good Company is an industrial design, branding, and product company. We aim to design meaningful engagements in the world around us. Our process is rooted in creating both comfort and wonder within everyday life. Our goal is to create products people will love for years and want to share, out of joy.
industrial design, graphic design, packaging design, seattle, michael kritzer, michael, kritzer, design services, product design, electronics design, wine labels, creative, innovation, innovative, unique design, clever design, always good company, always good co
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Designed to look like a matchbook, flame by BK – the body spray with a “hint of flame-broiled meat” – became the must have Holiday gift of 2008. With its packaging, integrated campaign, and fragrance designed in less than 2 months, Flame sold out in 2 days and was featured on Today, Late Night, and the Tonight Show. To learn more about Flame, check out the video below.


Burger King


Industrial Design
User Experience


One Show Bronze
Cannes Promo Lions Shortlist
Clios Shortlist


Burger King